GROW_03
IF IT CAN’T BE MEASURED, WE DON’T CALL IT GROWTH.
Paid Media & Digital Marketing
We run paid media as a measurable growth system, not a spend. Google Ads, Meta, Instagram and TikTok, local service ads and lifecycle email — planned around intent, wired to your analytics, and optimized against the metrics that actually matter: cost per lead, conversion and revenue.
// What’s included
- Google Ads & PPC management
- Paid social (Meta, Instagram, TikTok)
- Local services & maps advertising
- Landing page & conversion optimization
- Email & lifecycle marketing
- Attribution, analytics & reporting
// Problems we solve
- — Ad spend with no traceable return
- — Clicks that don’t become customers
- — Landing pages that leak conversions
- — No single view of what’s actually working
// The SKOLTRA approach
We start with the conversion, not the channel. Get the offer and landing experience right, instrument everything, then scale what proves profitable and cut what doesn’t — on a tight, transparent feedback loop.
// Process
Plan
Audience, offer, channels and measurement.
Launch
Campaigns + conversion-ready landing pages.
Optimize
Cut waste, double down on what converts.
Scale
Grow the channels proven to return.
// FAQ
What’s a typical ad budget to start? +
It varies by market and goal. We’ll recommend a test budget large enough to gather real data without overexposure, then scale from proven results. Management fees are separate from ad spend and quoted transparently.
How soon will I see results from paid media? +
Paid media generates traffic and data immediately. Profitable, stable performance usually takes a few optimization cycles as we learn which messages, audiences and pages convert.
Do you build the landing pages too? +
Yes. Traffic without conversion is wasted spend, so we build fast, focused landing pages designed to turn clicks into leads and sales.